26 Oct 2018
3 simple steps to an effective marketing strategy
Written by Doug D'Aubrey
Don't be daunted by complex, expensive marketing strategies. Often, basic marketing activity is all that's required for a small business. I once visited a small business on the verge of collapse. Despite having had an external consultant craft a marketing strategy, they still weren't winning business. The strategy itself was...
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26 Oct 2018
4 simple marketing tactics for micro businesses
Written by Doug D'Aubrey
Micro businesses don't need a complicated marketing strategy. Instead, key marketing tactics that fit within resource and reach the correct target audience are absolutely sufficient. In my last blog I explained the 3 simple elements that make up a marketing strategy fit for a small business. Refer back to it...
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20 Sep 2018
Why have a business plan
Written by Doug D'Aubrey
'Business plans don't work' is the common misconception of many business owners. It's a statement that as a business consultant, I'm often faced with. When discussing whether a business needs support, 'business plans don't work' is a frequent objection. However when we explore why, this misconception has often been brought...
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